Introduction

At Cyrius, we use Artificial Intelligence as a collaborative tool that enhances our creativity, analysis and operational efficiency. AI accelerates certain workflows and supports synthesis, but it does not generate the underlying ideas, insights or intent behind our work. Every concept and strategic direction we deliver originates from human experience, professional judgement and creative consciousness.

AI helps us refine, explore and articulate, but it does not replace the human minds at the centre of our practice. This ensures that everything carrying the Cyrius name is authentic, explainable and aligned with our values and our clients’ needs.

1. Creative Integrity & Accountability

We believe that ideas must originate from lived experience, insight and thoughtful human reasoning. AI may propose variations or prompt new angles, but the core thinking, strategic interpretation and creative authorship always remain with us.

If something is produced by Cyrius, we can defend it, explain it and stand behind it. AI does not carry responsibility, reputation or intent. We do.

We use AI to complement the ideas we would generate regardless, not to substitute them.

Conceive it. Prompt it. Shape it. Own it. That is the Cyrius approach.

2. How We Use AI

Cyrius utilises AI technologies to:

• Streamline production and research processes
• Accelerate analysis and synthesis
• Support content refinement and structural clarity
• Expand creative options without compromising originality
• Enhance operational efficiency and project delivery

AI is an enabler, not an originator. All critical decisions, strategic insights and final outputs remain firmly under human authorship and human oversight.

3. Human Oversight & Quality Assurance

Every AI-assisted element is reviewed, shaped and approved by a Cyrius specialist.

We ensure that:

• AI outputs are checked for accuracy, alignment and tone
• Insights are contextualised with professional judgement
• Nuance, ethics and client needs are prioritised
• Potential errors, biases or misinterpretations are identified and corrected

AI may assist, but humans remain accountable for quality, meaning and intent.

4. Privacy, Data Protection & Security

We use AI responsibly and in a manner that protects client confidentiality and sensitive data.

Cyrius commits to:

• Using AI platforms that satisfy strict security standards
• Avoiding the upload of private or confidential information into unapproved public tools
• Minimising or anonymising data wherever feasible
• Complying with Australian privacy laws and emerging global AI regulations

All AI-driven processes are supervised by humans to ensure data is used properly and only for its intended purpose.

5. Content Responsibility

AI may assist with drafting, editing, ideation, or optimisation, but the final content is always human-reviewed, human-shaped and human-approved.

We ensure that:

• All deliverables meet Cyrius’s quality and ethical standards
• Material reflects accurate, well-considered thinking
• The human voice remains central
• The work is aligned with the client’s context, brand and objectives

AI helps widen the canvas, but the brushstrokes are unmistakably ours.

6. Transparency & Client Choice

Cyrius maintains an open, respectful approach to AI use.

Clients may:

• Request details about how AI is used in their project
• Specify limitations on the role of AI
• Opt out of AI-assisted processes where feasible

Our commitment is to provide clarity, confidence and control at all times.

7. Ethical Use & Continuous Improvement

We track the evolution of AI technologies and adjust our practices as standards rise and regulations mature. Cyrius continually monitors:

• Ethical frameworks
• Industry best practice
• Regulatory shifts in Australia and internationally
• Risk and safety developments
• Emerging governance models

This ensures our use of AI remains responsible, contemporary and aligned with our commitment to integrity and professional excellence.

Summary

AI amplifies what Cyrius can achieve, but it is our people who provide the judgement, originality and accountability. We use AI ethically, thoughtfully and transparently, ensuring every client engagement benefits from innovation without compromising trust or authenticity.