Search Engine Optimization (SEO)
How big is your online "footprint"? How well are you being indexed in Search Engines? Regardless of your current situation, Cyrius can help you improve and increase your Website's performance.
We understand that many factors are involved in Search Engine Optimisation. It is a lot more than just keywords and getting onto the first page of the search results. We take a holistic approach that considers all of the following:
Excellent Web design
First impressions make a huge difference. We all know how quickly we hit our 'back' button if we don't like what we see after 'Googling' a Website. Your site must look professional and be styled to position your business exactly as your visitors expect it to be. Check our portfolio to see how we approach the challenges of Website design and how we have succeeded for our clients.
User-friendly
Your navigation, layout and menu structure must make it easy for visitors to get around and find what they are looking for. This may involve the use of 'breadcrumbs' or drop-down menus as well as highlighting active sections or sub-pages. A sitemap helps provide an overview of all your content.
Rich, appropriate & high-quality content
Search Engines index sites based on what they find when they 'spider' them. People also rate sites based on what they find. So your Website must be filled with informative, helpful, relevant and up-to-date information. Not only must it explain what your business does, it must also provide evidence that you know what you are talking about (just like this page is doing for us!) and may also need to have good links, supporting evidence, case studies, testimonials, etc.
Technical considerations
There are lots of technical considerations to Search Engine Optimisation (SEO). As you might expect, search engines use computer programs to look at your site, so you must make it as easy as possible for them to do this. This is what is known as being 'search engine friendly'. We run a full report on your site's search engine friendliness to determine if there are any problems, such as bad code, content being hidden from the spiders, or other factors that may cause your site to slip down the list. Any issues exposed will need to be addressed in order to improve your chances of being found.
External links
One of the big factors of SEO is how many other Websites think your site is good enough to link to. Search Engines figure that the more popular the linking site is, the more credible your Website must be. A lot of this linking is done without anyone asking you - people will just link to you because they like your site or find a particular article interesting. You will want to encourage this by providing easy linking mechanisms. You can also submit your site to directories, offer exchange links with your clients and associates and set up pages on a variety of Websites, such as YouTube, LinkedIn or Twitter, that link back to your Website.
A reason for people to come back
In the end, you can get all the search engine traffic in the world, but if there is nothing for anyone to hang around for or get to know about you and your business, your SEO investment and work is wasted. The final piece of the SEO puzzle is to retain the visitors that you attract. Offer them something. Provide articles that they might link to. Allow them to comment on those articles and tell them that they will be notified if anyone responds. This is the self-fulfilling, snow-balling feedback loop of SEO. The more people you get, the more content they link to or contribute to, the more search engines index you and rank you, the more people you get... We like to call this phenomenon "Perpetual Promotion".
Our Search Engine Optimization Strategy
Below is the process we use to take care of your SEO needs and help you get onto the first page of the Search Engine results for your desired keywords. We take both a scientific and highly individualized approach:
- Assess your current Website situation thoroughly
- Provide a detailed written report
- Identify areas that can be improved
- Offer a detailed strategy and proposal with cost estimates
- Commence SEO process with regular communications with you
- Provide monthly reports on how the site is performing, together with ideas for the next phase of the SEO cycle
- Keep you updated with Search Engine trends to help you stay in touch with the changing SEO landscape to make sure you stay dominant in your industry.
Serious about getting your business more search engine traffic? Get Cyrius.
More useful reading about SEO
Cyrius SEO Background
We started learning about Search Engine Optimisation (SEO) back in 2001, when Google was just a baby. It was a lot easier back then, because Google's PageRankTrade Mark system was a lot less refined and SEO was a lot less competitive.
Over the years, Google and other search engines, like Yahoo and Bing, have evolved and focused much more on getting businesses to pay to be seen. This has made optimising for the "organic" or "free" searches more challenging, far more competitive (as everyone scrambles to get the free traffic) and has created an explosion in Pay-Per-Click (PPC) advertising.
SEO is a complex and individualised process.
Every business has unique sets of keywords they would like to be found for and every industry has a different level of competitiveness for those keywords. If you are in the Pest Control business for example, you will find aggressive competition for both organic searches and Pay-Per-Click. If you are in a more niche business, you may find it easier to be found without much effort. However, you still need to know how your Website is performing. The business intelligence that search engines can provide is extremely valuable and there is always someone ready to jump ahead of you when they work out how.
Make sure that you work with someone who understands what is involved and is prepared to work with you on a personal level to achieve your specific goals. There is no magic formula and no cookie-cutter approach. Each Website on the Internet has its own unique footprint and position in cyberspace. Find out where you fit in and how best to improve your unique situation.
Take the first step by applying for a thorough Search Engine assessment and report from Cyrius Media Group. Contact us now.
