Online Public Relations (OPR)
The Internet is increasingly becoming the predominant place for marketing and public relations (PR) to be conducted.
Traditional PR focused on sending out press releases and building relationships with journalists and other media professionals, in order to try to get "column space" or "air time". Nowadays, publicity is spread through blogs, social media sites, search engines, emails and hyperlinks, as well as via traditional means.
In the networked world, everything is in the public space, so everything is publicity - good and bad. The role of OPR is to maximise positive publicity, minimise negative publicity, create a buzz and set up a business to attract interest from journalists, bloggers and ordinary Internet users.
With over 14 years experience in Online PR, Cyrius can help you get results for your business. Creative director Stefan Sojka acts as a PR consultant to many businesses, and provides his insights about Online PR and marketing in magazines, seminars and one-on-one consultations. Stefan and the Cyrius team can get your online PR into gear.
Online Public relations can involve:
- Blogging
- Activity in discussion boards
- Responding to negative comments and resolving issues
- Digital press releases
- News announcements on your Website
- Utilising online PR news wire services
- Writing articles
- Search Engine Optimisation
- Developing online networks
- Posting information on social media Websites
- Direct contact with journalists and bloggers
- Running competitions
- Initiating discussions and calling for responses to polls, surveys, articles or interviews
- Re-posting links
- Documenting all publicity received as news announcements and links on your Website.
How we work:
- Detailed assessment of your situation and needs
- Research your market to discover the current trends and any challenges that you may face
- Devise an Online PR strategy with specific tasks and activities
- Enact the strategy, with you and Cyrius working together to perform the required tasks
- Measure the outcomes
- Refine and modify the OPR strategy in line with the outcomes.
Online PR is an exciting area of work, because the Web is constantly changing and evolving, with new opportunities and channels opening up all the time. Traditional PR is still valid, but anyone who ignores or underestimates the value of the new media landscape does so at their own expense.
Get your Online PR strategy together and start growing your business. Contact us to set up a meeting to discuss your needs.
Serious about Online Public Relations for your business? Get Cyrius.
Benefits of Online PR:
- Generate publicity for your business, on- and off-line
- Build brand awareness
- Build your reputation
- Counteract any negativity about your business
- Increase traffic to your Website
- Establish yourself as an expert in your field
- Grow your business
