ePR - electronic Public Relations
75% of the entire population of Australia uses the Internet. Just like you are reading this very webpage, chances are that the people you want to communicate with are surfing the Web for information.
Think about how you use the Internet. You Google, follow links, read reviews, recommendations and testimonials. You might even post questions in Forums, email questions to Website owners, subscribe to newsletters to receive regular updates and information.
This is what your customers are doing.
ePR is what you need to reach these people. You need to be turning up in the surfing activities of your customers exactly how the sites you are visiting are turning up for you. Your information should be arriving in their in-boxes the same way you are currently receiving other people’s news.
Cyrius utilizes a cost-effective multi-pronged strategy to get your public relations message out there. Using a combination of Search Engine Optimization, link building, content creation and delivery, email newsletters, research and development of electronic distribution channels, we will put your story in front of your target audience.
Investing in ePR gets results. Traditional advertising is a one-off spend with limited effect. ePR reaches across the world and generates interest in all kinds of ways.
What do you want to achieve? Cyrius ePR can help.
Online communications for the benefit of Public Relations. If done properly, the impact of e-Public Relations can be wide-ranging and very successful for the company who undertakes such a strategy.
In today's media climate, all journalists, reporters, writers and reviewers use the Internet to find stories, conduct research and seek out opinions from industry leaders. ePR puts your company squarely in their sights.
The role of e-PR:
- Informing the public about the company's activities,
- Building the position of the company as an authority in its industry,
- Building links back to the company Website,
- Attracting journalists, writers, bloggers and associates to request articles, information and press releases,
- Utilizing tried and tested persuasion methods to motivate potential clients into action.
The co-ordination between the organization and the public and the public and the organization, through interactive dialogue.
The forms of e-PR are:
- Net communications
- Forums and Blogs and lists
- E-Newsletters
- Web-based media services – e.g. Electronic magazines (e-zines), radio - TV stations
- On-line press room: Media only section of the web site or dedicated site
- On line article Websites
- Automated spidering of articles and content to be fed into auto-generated links and Websites.
- Viral marketing
