Yourbaby is a family-owned
company who sell clothes and accessories suitable for babies
& toddlers, with an emphasis on providing Australian made
products of exceptional quality as well as value for money.
Operating solely through the web, the business has slowly been
growing over the last few years and has become a successful
online retailer.
The
Brief:
Your-Baby has been a
Cyrius customer since it's inception and approached us to
give the site a facelift to reflect it's current status as
well as a new owner. The site was to be more colourful and
friendly in it's approach while maintaining it's easy to use
interface.
The Solution:
To create a friendlier
more colourful interface we went back to basics and grabbed
some mothering catalogs! We then created a look that used
colours traditionally associated with babies, balancing pinks
and blues to keep things fairly neutral in it's gender orientation.
We also created a series of icons for the menus and buttons
giving the site a playful cartoon feel.
Armed with a fantastic
new look we began implementing the site, laying out pages
in a friendlier and easier to navigate layout. We also updated
the shop (Your Baby uses a proprietary ecommerce shop) and
tweaked it as much as possible to keep the look and feel similar
to the main website. Further to this Cyrius also created email
headers and link banners to match the site.
The End Result:
Since it's relaunch the
amount of visitors to the site has increased dramatically,
and correspondingly so has the amount of business!
