Online Public Relations (Online PR)
The Internet is increasingly becoming the predominant place for marketing and public relations (PR) to be conducted.
Traditional PR focused on sending out press releases and building relationships with journalists and other media professionals, in order to try to get 'column space' or 'air time'. Nowadays, publicity is spread through blogs, social media sites, search engines, emails and hyperlinks as well as through the traditional channels.
In the networked world, everything is in the public space, so everything is publicity – good and bad. The role of Online PR is to maximise positive publicity, minimise negative publicity, create a buzz and attract interest from journalists, bloggers and ordinary Internet users.
Get your PR machine running
Having over 14 years experience in Online PR, Cyrius can help you get results. Creative Director Stefan Sojka acts as a PR consultant for many businesses, and provides his insights about Online PR and marketing in magazines, seminars and one-on-one consultations. Stefan and the Cyrius team can get your Online PR into gear.
How we work:
- Detailed audit of your situation & PR needs
- Research your market to discover the current trends & any challenges that you may face
- Devise an Online PR strategy with specific tasks & activities
- Enact the strategy, working with you to perform the required tasks
- Measure the outcomes
- Refine & modify the Online PR strategy in line with the outcomes.
Online PR is an exciting area of work because the Web is constantly changing and evolving, with new opportunities and channels opening up all the time. Traditional PR is still valid, but anyone who ignores or underestimates the value of the new media landscape does so at their own risk and expense.
Please contact us to find out how we can help you get your Online PR strategy together and start growing your business.