Cyrius is proud to announce the 'soft launch' of the brand new eCommerce Website, USA Wines Direct. It might come as a surprise to us Aussies with all our homegrown wines, but America has some of the best wines in the world. Anyone who saw that movie "Bottle Shock" would understand, how the US beat the French in a blind taste test, putting America, and California in particular, well and truly on the wine-making map.
US wine imports into Australia are relatively small, but it is a strong niche market with anyone who knows the wine, developing a passion and a strong connection to the brands and the varieties. With new converts discovering the wine for themselves every day, there is an opportunity to even up the balance of trade just a little bit – the yanks certainly drink enough of our wines!
USA Wines Direct is Australia's specialist online retailer of fine wine produced in the USA. Proprietor Ian Lindsay has spent a lifetime in the wine business and really knows his stuff. He has hand-picked a selection of the best wines, both in taste and value, to introduce the uninitiated and to allow Aussies and US expats alike to buy American wines directly and locally, here in Australia.
The Website design highlights the images and colours of the wine-growing regions, with an easy-to-use navigation and shopping facility. The eCommerce solution is Big Commerce, which provides a number of great marketing tools, including Search Engine Optimisation, custom design templates, and plenty of great customer features.
We are now embarking on a strategy of online marketing, consultation and ongoing Website design and development to establish the business and make a splash on the local market.
So raise your glass and let's drink a toast, as we congratulate USA Wines Direct on their brand new Website launch.