One of our clients from way back in the early 2000s is So Art Cakes. After many years of having their original site, they decided it was high time to bring things up to date. The Internet has changed so much these days with Content Management Systems (CMSs) becoming essential for any business to maintain and update their Websites. Even for a small business like So Art Cakes, they need to be able to update their gallery regularly to feature their latest creations and add more and more glowing testimonials as happy brides and grooms write back to thank them for a job well done.
Being a small business and on a tight budget, we advised to go with WordPress as an open source CMS, and start with a good design template as a base that we could modify and customise to give them the look and feel required. It was the best way to create a custom design with a CMS, without having to start from scratch.
We worked with Sue and Paul to help them save time by naming and giving descriptions to all their cake photographs in their gallery, to help with Search Engine Optimisation and save time. We kept the whole site clean and simple, focusing on the cakes themselves – Sue's delicious creations. The result is an elegant showcase, with plenty of supporting information to help the next bride and groom to find and choose So Art Cakes to design their special cake for their very special day.
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