For those who don't wish to invest in the Internet but still want a small business Website that makes a lot of money...
This was a letter I wrote to a client who wanted to arrange a meeting to discuss the possibility of us building them a one page Website for as cheap as possible - with the intention of having that Website bring in a whole lot of new business
Dear Prospect,
Hope you had a great weekend.
I am sorry to let you know that I can’t make the appointment today at 11.30. We might make another time, but I need you to consider this email first.
I had a good think about it over the weekend and really we are a little outside the boundaries of the scope of work you said you were looking for at this time. This being said, I think you might like to consider expanding that scope, with the following in mind:
We offer a much higher level of Internet marketing and development service which generally achieves excellent results for our clients. Many of them have turned over $1 million and more as a direct result of the work we do. The investment required to achieve these results these days is tiny in proportion to any other form of marketing/media. However the work is highly specialized, using a mix of senior developers, writers, search engine specialists, etc. and the costs to achieve the intended results necessitates us charging accordingly.
A typical investment for Internet marketing and business development might be $10 - $30K a year, and the work includes:
* Complete business assessment, covering all aspects of the business and the potential for growth
* Development of a detailed proposal, plan and quotation
* Design and development of initial Website, with complex programming devices designed to create new business
* Develop and implement a search engine marketing strategy
* Provide ongoing assessment of the results of the marketing efforts
* Modification of site and marketing strategy as results are analysed
* Ongoing consulting
The reason for all of this is because the landscape of the Internet has changed significantly in the last few years. There is big potential for growth for any business, but it is a more complex and competitive space now. It is no longer sufficient to put a page up and wait for the phone to start ringing. Google is setting the pace and expecting people to pay for every click they receive to their Website. They do offer some traffic through their free searches but that is mostly limited to the top 5 or 10 sites. So, one has to be a lot smarter and proactive, leveraging numerous marketing techniques, including Google’s own systems, to reap the financial gains offered by the Internet.
We can do this for you, but we can’t afford to do it without a reasonable allocation of budget to the project by the companies we work for. The ones that realise this are benefiting greatly from our expertise. The ones that don’t invest enough idle along like everybody else. It is costly work for us, with very high wages and other expenses (software, hardware, service providers, etc.), and we operate on minimal margins. For those who are prepared to go the distance and budget accordingly, the rewards are there.
We have many success stories – all in proportion to the amount of in-house effort they put in and the amount they invested in our services.
I hope this explains things enough. Please consider the fact that a reasonable budget would really benefit the business. If so, I would be more than happy to set up a time later in the week for a full assessment of your needs.
Kind regards,
Stefan
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