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About the Client:

Sydney Diamante & Dance Supplies
http://www.sydneydiamante.com

Established in 1991, Sydney Diamante & Dance Supplies is a retailer of merchandise suitable for use by professional dancers, gymnasts and entertainers. While SDDS' main product are swarovski rhinestones, they also stock acrylics, pearls, trimmings, ballroom attire, dresses, jewellery and a variety of other goods. Further to this SDDS offers a dress decorating service, dancesport coaching as well as a latin dance show!

The Brief:

Sydney Diamante contracted Cyrius to create an online presence for the company that would allow users to search through product lists, features, colour charts and photos as well as find out information about the range of products and services they offer. Regarding the visual content, the site was to look fun and colourful, keeping in theme with the diamante look.

The Solution:

The first step in this job was to create a look for SDDS. We were given examples of older printed materials but were dismayed to find no consistent thread of either look or quality. Thus we started from scratch creating a logo, colour theme and identity. The look we came up with used a lot of sparkles (using animated GIFs and Flash) as well as a logo that sat on black to achieve the right contrast. We used a bright blue for the main site as well as a large amount of photos to add colour and fun to the site.

Once we were settled on a look, we created a Flash intro to capture the audiences interest, and then began the arduous task to sorting through the material. We then architected a navigation system that categorized items in a way that was clear and usable.

The End Result:

Within days of launch of the site SDDS began acquiring their first web-based customers and have gone on to generate a healthy online business!