Branding & Positioning

Your brand, and how you position yourself in the marketplace, is the key to your success. Everything flows from your brand. Your name, logo, colours, slogan and design style inform everything you do in your business.

‘Positioning’ covers everything about your business communication; from the type of images you use to the way you write your text, your stationery, pricing, customer service, terms of trade, policies and any other aspects to your business that affect how you are perceived.

Cyrius Media Group, in Ryde, Sydney NSW, has helped many businesses establish their online and offline brand and position themselves in their marketplaces over the years.

Here is what we do to help you establish your brand:

• Branding management consultancy
• Create a branding strategy
• Logo design
• Slogans and catch phrases
• Colours and fonts
• Branding style guides
• Brand management
• Creating and producing brand collateral (stationery, print media, banner ads, Websites)
• Copy writing and other marketing communication
• Re-branding, if you have an existing company brand, design or theme

Benefits of good branding

• Stand head and shoulders above your competition
• Distinguish yourself clearly in a visual and textual sense
• Charge an appropriate rate for your services based on your perceived and actual value
• A feeling of pride in your business, both for yourself, your team, your suppliers and even your customers, who like to feel connected to a good brand and logo
• Increased brand awareness in your market
• Clear, clean, effective communication
• Increased traffic, when your logo gets used by others to link to you
• A better bottom line