This blog is about how you can boost your keyword search ranking in Google. It is also actually helping to boost ranking of this Website at the same time as it is telling you!
Blogging is a great way to add content to your Website – good, relevant, helpful content. Search engines like to index more content on a Website, as it helps determine if your site is better than the next one and so should be higher up the ranks for the certain keywords your site or blog might be about.
Since I want to get found for, say, 'Website design Sydney', or 'Web design Sydney', it makes sense that I should blog about this topic and related topics. It is an opportunity to tell people what you know about your business and your industry, which in turn lets people see that you are knowledgable and authoritative, and helps Google and other search engines index you better.
The best way to do this is to make sure that your blogs are topical and relevant – so this blog posting is about how to get better ranking in Google – by writing blogs! It’s ironic, but by blogging about Search Engine Optimisation (SEO) for ‘Website design Sydney’, I am informing my readers and boosting search engine ranking at the same time.
So, like your blog, which will be all about your business, the posts in this blog covers many topics related to Web development, Internet marketing, business Websites, Internet culture, marketing tips and technical advice. All of these add content and information, and help Google decide that this site is worth putting up the list a little more – in other words, is worth visiting.
If you do it right, chances are that other Websites will start linking to your blog articles. This further increases your on-line footprint and lifts you higher up the listings. It also boosts the overall quality of your industry’s presence on-line – because someone like you has taken the time to write something helpful and informative for your fellow industry members and customers.
Blogging is a great way to communicate and is also a really good way to add value to your Website in more ways than one. Information, advice, expertise, link-building, search engine ranking – everything is given a little boost every time you post a blog.
Happy blogging, and if you are based in Sydney and are looking for a Web developer who understands Website marketing and internet business, give us a call. :-)