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Now, the world really is a stage.

Satellites peer down upon us, as we peer into the screens onto which their images beam.

Every action we take online adds to the story the earth is writing.

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Here are some interesting, useful, entertaining and/or informative posts from the Cyrius office.  We hope that they can help you or your business in some way.  Please feel free to comment, subscribe to our news feed or re-post anything you find interesting on your own blog, providing you reference this site as the source.

The new age of privacy – total self-control & management

Wednesday, April 25, 2012

It's time to turn the Internet industry on its head and take control of our own data.  Google has essentially gotten where it is today by copyright piracy of every Webpage it's spiders could get their legs on, and piracy of our intellectual property – the usage data we create as we interact online.

I advocate total self-control and self-management of all our intellectual property, which includes our content and all our usage data – every single click and keystroke – where we decide who uses it and how much we want them to pay us to use it.

We might need to employ newly established agencies to help us manage our valuable intellectual property, but they would be agencies who work for us as individuals and help us control who accesses us with their marketing, who accesses our information, content and data and what price they should pay us to use what we create.

The current paradigm allows piracy offences in orders of magnitude greater than the piracy the general public is accused of perpetrating against the record and movie industries.

Until that changes, along with new citizen-focused laws designed to protect us from such blatant piracy, I suggest keeping as much of your own content as you can on your own hard-drives or servers, under your own protection and control.  Or at least get yourself a great publishing deal!

Read more: http://www.smh.com.au/digital-life/digital-life-news/googles-drive-to-dominate-your-digital-life-20120425-1xk41.html#ixzz1t21MjJyp

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Activities & Benefits of Online PR

Sunday, April 01, 2012

The Internet is increasingly becoming the predominant place for marketing and public relations (PR) to be conducted.

In the networked world, everything is in the public space, so everything is publicity – good and bad.  The role of Online PR is to maximise positive publicity, minimise negative publicity, create a buzz and set up a business to attract interest from journalists, bloggers and ordinary Internet users.

Here is a great video about Online PR http://www.youtube.com/watch?v=FOzylUcfUeQ

Online Public Relations (Online PR) activities can involve:

  • Blogging
  • Activity in discussion boards
  • Responding to negative comments and resolving issues
  • Digital press releases
  • News announcements on your Website
  • Utilising online PR news wire services
  • Writing articles
  • Search Engine Optimisation
  • Developing online networks
  • Posting information on social media Websites
  • Direct contact with journalists and bloggers
  • Running competitions
  • Initiating discussions and calling for responses to polls, surveys, articles or interviews
  • Re-posting links
  • Documenting all publicity received as news announcements and links on your Website

Benefits of Online PR:

  • 
Generate publicity for your business, on- and off-line
  • Build brand awareness
  • Build your reputation
  • Counteract any negativity about your business
  • Increase traffic to your Website
  • Establish yourself as an expert in your field
  • Grow your business

Online PR is an exciting area of work, because the Web is constantly changing and evolving, with new opportunities and channels opening up all the time.  Traditional PR is still valid, but anyone who ignores or underestimates the value of the new media landscape does so at their own expense.

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