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Creative Director Stefan Sojka is one of Australia’s most published freelance writers and commentators on Web business and Internet culture.  He has been a regular monthly columnist for the award-winning NETT magazine for the past three years.  Previous roles included 7 years writing for internet.au magazine and the Australian Net Directory. He continues to contribute to a number of blogs and publications.

New Year Revolutions

Wednesday, January 02, 2013

Happy New Year!  Each year we make resolutions that we stick to or don’t stick to, depending on how realistic they were to start with, or how much we really cared about them.  Perhaps this year it is more appropriate for a revolution instead.  Rather than simply trying to break old habits or stick to new ones, how about setting yourself on a whole new course altogether?

It might not be practical to drop everything you are doing and start afresh, but an internal revolution might just be the way to see some big changes take place this year.  A new mindset, a cleaning out of the closet and a new level of motivation could take you new places – beyond resolution and into revolution.

Once you decide you can do it, it can start with the smallest of steps and build to a feeling that you have truly turned a corner and set a new path.  Why not start with your own Website?  Your own online presence?  Your own computer/tablet/phone in whose company, let’s face it, you spend more time these days than with any individual person?

May I suggest that your relationship with your interfaces to the Web is critical in not only how the rest of the world now sees you, but also how you feel about yourself?  If your online presence and interaction is highly tuned, proactive, interesting and action-oriented, you and everyone you touch will be lifted, motivated and inspired.  It’s like you become one of the neurons in the globally networked mind that is active and firing, where previously you might have remained more dormant and passive.

Here is what I am doing, and suggest you do too:

  • Update your copyright notice(s) to 2013 immediately
  • Create some fresh new content for your Website, perhaps a review of the year that was or a new push for your future plans & service offerings
  • Test your Website forms, email accounts & any other functional aspects to your online life.  Email yourself & submit enquiries to make sure everything is working.  Fix it if it is not working
  • Review all of your settings, passwords, email accounts, domain names, hosting & other assets 
  • Review your Google ranking & traffic
  • Review your social media presences, followers & interests
  • Google yourself to see how much impact you are or are not having
  • Follow some of the links you find & see if you might improve or add anything
  • Spend some time looking at what other people are doing, including seeking out those who you might aspire to
  • Review your financial situation to see where savings can be made or new means of income can be found
  • Clean up your smart phone of all the dodgy apps you purchased on impulse, so that you can focus on any apps of real value
  • Clean up your computer desktop, documents, email folders, sent items & inbox
  • Clean up all your digital photographs, deleting all the bad ones & collating the good ones into useful categories, renaming them & publishing any of value
  • Clean out your office drawers & cupboards
  • Clean up your desk, shelves, filing cabinets & boxes
  • Pull out your plans & revisit them
  • Ask yourself what you really set out to do when you started all of this
  • Every night, before bed, write down three things that went well today and why.

It’s just the beginning, but why not make it your resolution to begin your own personal revolution?  See how you feel in 12 months time.  My guess is that you will be pretty proud of yourself for having turned things around.

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