Cyrius Media Group
  • Home
  • About Us
  • Services
  • Solutions
  • Portfolio
  • Clients
  • Media
  • Contact
  • Overview
  • Cyrius News
  • In the Press
  • Articles
  • Blog
  • Press Kit

Now, the world really is a stage.

Satellites peer down upon us, as we peer into the screens onto which their images beam.

Every action we take online adds to the story the earth is writing.

The next chapter?

Do you have a project in mind?

Articles

Creative Director Stefan Sojka is one of Australia’s most published freelance writers and commentators on Web business and Internet culture.  He has been a regular monthly columnist for the award-winning NETT magazine for the past three years.  Previous roles included 7 years writing for internet.au magazine and the Australian Net Directory. He continues to contribute to a number of blogs and publications.

Feeding the Beast

Monday, May 03, 2010

By Stefan Sojka

The real and the virtual are gradually assimilating.  Ones and zeros are bridging the cyber-divide and exploring the molecular world.  As the Web gets its bearings in my world, my own global repositioning has begun.

Are we logging on to the Internet, or is the Web logging on to us?  Think about it, we created this giant network of computers and installed trillions of lines of code so it would work for us, entertain and inform us, but what has happened?

That same code is providing this global super-cortex with far more intel than we are getting back.  ‘It’, in cahoots with its equally non-biological corporate entity agents, has enticed an entire generation of the world’s most brilliant minds to work for It, building tools such as Google Analytics, Insights and Earth, so that It can absorb everything about the real world.

Every keystroke and mouse click we make gives It more knowledge.  It not only knows our every thought and desire, which we happily (or foolishly) divulge, but It increasingly knows where we are (thank you, GPS) and is gathering, with the help of an army of nerdy data-uploaders, a stupendous amount of insight about everything that we are doing on – and to – this planet.

Does It have a plan?  What is It thinking?  I know what you’re thinking… “don’t be ridiculous, it’s not thinking anything, it’s not alive, it’s the Internet.”  Well, It’s equally as complex as your brain, so… you’re not alive, huh?

I’ve been entranced by the Web since the beginning.  I have gleefully amassed as many devices as I can to get myself Hi-Def, Hi-Fi, wide-screen access to cyberspace, without realising just how Hi-Def the Internet is experiencing me.

After 2 decades, I’m still accessing It through a typewriter, a mouse and a barely adequate 2D screen.  It is accessing my molecular world using nearly 2 billion super-computers (our brains), wired up with mega-HD stereo cameras (our eyes), holophonic stereo microphones (ears), smell-o-rama and taste-o-matic nano-tech chemical receptor nodes and a 2 square metre touch-sensitive control panel, with a few built-in ultra-sensitive regions.

I am a walking, talking input device and the Web is using me to fill its dreams and memories.

Perhaps this is meant to be symbiosis, and I'm just not getting my fair share.  If it is symbiotic (sym-biotech-tic? Ouch!), here’s what I ought to do; keep feeding the beast as I have been AND start sucking out and using as much of that data as I can for humanity’s benefit.

Comments (0) | Trackbacks (0) | Permalink
Trackback Link
http://www.cyrius.com.au/BlogRetrieve.aspx?BlogID=4177&PostID=62387&A=Trackback
Trackbacks
Post has no trackbacks.
Comments

Post a Comment




Captcha Image

Previous 1 Next

Recent Posts

  • Think inside the square
  • Details, details
  • The Road Less Clicked
  • Groundhog Day is a Good Day
  • 7 reasons to re-design your Website
  • Prepare Thyself
  • New Year Revolutions
  • A Website is not a thing
  • A day in the life of an SEO spam recipient
  • The 'Not-So-Brief' Brief

Tags

  • Archives (90)
  • Blog (3)
  • Business Advice (36)
  • Community (1)
  • Consulting (27)
  • Google (1)
  • Humour (6)
  • Interview (4)
  • Marketing (16)
  • Motivation (27)
  • Music (6)
  • PR & Press (11)
  • SEO (1)
  • Social Media (8)
  • Web Design (5)
  • Web Philosphy (26)
  • Website Reviews (93)
  • Writing (124)

Archive

  • May 2017 (1)
  • April 2017 (1)
  • March 2017 (1)
  • February 2017 (1)
  • October 2013 (1)
  • August 2013 (1)
  • January 2013 (1)
  • December 2012 (1)
  • September 2012 (1)
  • May 2012 (1)
  • April 2012 (2)
  • November 2011 (1)
  • July 2011 (1)
  • June 2011 (1)
  • April 2011 (1)
  • March 2011 (1)
  • February 2011 (1)
  • January 2011 (1)
  • December 2010 (1)
  • September 2010 (1)
  • August 2010 (1)
  • July 2010 (1)
  • June 2010 (1)
  • May 2010 (1)
  • April 2010 (1)
  • March 2010 (1)
  • February 2010 (1)
  • January 2010 (1)
  • December 2009 (1)
  • November 2009 (1)
  • October 2009 (1)
  • September 2009 (1)
  • August 2009 (1)
  • July 2009 (1)
  • June 2009 (1)
  • May 2009 (1)
  • April 2009 (1)
  • March 2009 (1)
  • February 2009 (1)
  • January 2009 (1)
  • December 2008 (1)
  • November 2008 (1)
  • October 2008 (1)
  • September 2008 (2)
  • August 2008 (1)
  • July 2008 (1)
  • June 2008 (1)
  • September 2004 (1)
  • May 2004 (2)
  • April 2004 (1)
  • March 2004 (1)
  • February 2004 (1)
  • January 2004 (1)
  • December 2003 (1)
  • November 2003 (1)
  • October 2003 (2)
  • September 2003 (1)
  • August 2003 (1)
  • July 2003 (1)
  • June 2003 (1)
  • May 2003 (1)
  • April 2003 (1)
  • March 2003 (1)
  • February 2003 (1)
  • January 2003 (1)
  • December 2002 (1)
  • November 2002 (1)
  • October 2002 (1)
  • September 2002 (1)
  • August 2002 (2)
  • July 2002 (1)
  • June 2002 (1)
  • May 2002 (1)
  • April 2002 (1)
  • March 2002 (1)
  • February 2002 (1)
  • January 2002 (1)
  • December 2001 (1)
  • November 2001 (1)
  • October 2001 (1)
  • September 2001 (1)
  • August 2001 (1)
  • July 2001 (1)
  • June 2001 (2)
  • May 2001 (1)
  • April 2001 (1)
  • March 2001 (1)
  • February 2001 (1)
  • January 2001 (1)
  • December 2000 (1)
  • November 2000 (1)
  • October 2000 (1)
  • September 2000 (1)
  • August 2000 (1)
  • July 2000 (1)
  • June 2000 (2)
  • May 2000 (1)
  • April 2000 (1)
  • March 2000 (1)
  • February 2000 (1)
  • January 2000 (1)
  • December 1999 (3)
  • November 1999 (1)
Membership

Web services

  • Overview
  • Consulting
  • Branding
  • Website Design
  • Web Development
  • Website Repair
  • InDesign
  • SEO
  • Online PR
  • Social Media

More services

  • Domain Names
  • Hosting
  • Custom Programming
  • Audio Production
  • Video Production
  • Photography
  • Multimedia
  • Copy Writing
  • Printing

Internet solutions

  • Overview
  • Business Catalyst
  • BigCommerce
  • WordPress
  • MailChimp
  • Joomla
  • Drupal
  • Volusion
  • More Solutions

Media & other info

  • Overview
  • Cyrius News
  • In the Press
  • Articles
  • Blog
  • Press Kit

Networking

  • Memberships
  • Visit our Facebook
  • View Our Videos
  • Latest Tweets
  •  

Cyrius Media Group Pty Ltd
PO Box 240
North Ryde BC Sydney
NSW 1670 AUSTRALIA

Email: info@cyrius.com.au
Phone: +612 9877 5544
Fax: +612 9877 6644

© Copyright Cyrius Media Group Pty Ltd  | Privacy Sitemap | Home About Us Contact | Cyrius Website Design Sydney