It's time to turn the Internet industry on its head and take control of our own data. Google has essentially gotten where it is today by copyright piracy of every Webpage it's spiders could get their legs on, and piracy of our intellectual property – the usage data we create as we interact online.
I advocate total self-control and self-management of all our intellectual property, which includes our content and all our usage data – every single click and keystroke – where we decide who uses it and how much we want them to pay us to use it.
We might need to employ newly established agencies to help us manage our valuable intellectual property, but they would be agencies who work for us as individuals and help us control who accesses us with their marketing, who accesses our information, content and data and what price they should pay us to use what we create.
The current paradigm allows piracy offences in orders of magnitude greater than the piracy the general public is accused of perpetrating against the record and movie industries.
Until that changes, along with new citizen-focused laws designed to protect us from such blatant piracy, I suggest keeping as much of your own content as you can on your own hard-drives or servers, under your own protection and control. Or at least get yourself a great publishing deal!