An article from the New York Times about the experiences of JC Penny and their rather embarrassing foray into questionable Search Engine Optimisation practices.
It highlights the rather contradictory issues surrounding Google, including how their search engine works, how their Pay-Per-Click adverts and client relationships create a grey area for organic SEO and make you wonder in general about Google's overall quality and survivability in a world where everyone is desperate to be number 1. Spamming Google is obviously bad, but somehow if you are paying for it, filling the Internet with adverts is somehow acceptable.
Quality content is what it should be all about, but with bottomless pockets, what is to prevent the links we follow being controlled almost exclusively by big business and cosy relationships between them and the Search Engine giants?
Go to the New York Times article...
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