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Here are some interesting, useful, entertaining and/or informative posts from the Cyrius office.  We hope that they can help you or your business in some way.  Please feel free to comment, subscribe to our news feed or re-post anything you find interesting on your own blog, providing you reference this site as the source.

Newsletter File Size Issues

Saturday, April 19, 2008

By Stefan Sojka

Dear Customer,

I have had a look at your newsletter and images.  There is a problem that needs fixing at your end to ensure this doesn’t happen again.

Whether you email a file or upload it, you have to ensure all files are optimised to be as small as possible.

5 Megabytes is usually the absolute limit, this is especially true for email but also can be true for Web uploads.

The reasons are because:

1) Australia’s Internet is very slow and expensive.
2) ISPs will often block emails with attachments with a combined size that exceeds 5MB.
3) Uploading to Websites takes too long and you might get time-outs.
4) People who either download or receive large emails are often on very slow connections and the emails and downloads will either take a very long time, or will time out and fail.
5) All of this is contrary to the way computers and technology is going, where large files are normal, especially photographs.  Your average phone these days is able to take photographs larger than 5MB.
6) Kevin Rudd really needs to get his “Broadband Revolution” happening as soon as possible! :-)

So, for anyone trying to run a club newsletter, Website, email list, etc, the most important thing at the moment is to know how to keep file sizes down, and to do that every single time.

If a photo is going to print, it is OK to be large, as print quality is better with a big file.  But that is only possible if you are taking the file to a printer on a disc.

If the newsletter is being emailed or uploaded you must convert the photos to screen resolution small files – i.e. 72dpi JPGs.  A typical 5MB photo might be able to be reduced to 30–40KB – even less.  Even a screen resolution newsletter will print fine on most people's domestic printers.

So you need to:
a) Prepare all photos BEFORE importing them into the newsletter.
b) Optimise the newsletter itself.  If you are using Adobe Acrobat to generate the PDF, it should give you options for screen resolution and file size optimisation.

That way, you will not have any more problems with file size.

You might also need to look at image file formats.  If you send people EPS files, then whatever program you use should also convert these to JPGs, if you intend to send them to end-users or upload them to the Website.  EPS files are usually for print industry or graphic designers to work with.

I hope this information helps you.

Since this is an urgent issue right now, we can solve this immediate problem for you if you want.  He is the fastest and the best.

He will:

a) Pull the newsletter apart and extract the images.
b) Optimise all the images in the screen size they need to be displayed.
c) Re-build the newsletter with the new images
d) Discover and fix any other potential issues with the PDF file.
e) Optimise the final file.
f) Upload it and email it back to you, ready for distribution.

We will charge accordingly for this work.  /hour + GST.  I can’t tell you exactly how long it will take, because we have to pull the file apart to see what is going on.  As a guide, it might take 1–1.5 hours.

Or maybe you could take the advice above and solve the problem yourself.

Please let me know if you would like us to solve this urgent issue.  Hopefully you can manage things better from now on.

Just to let you know the above advice and research I did looking into your problem is one of the services we usually charge for.  However, I am not charging for this, I am doing it in good will.  I want to see you running things more smoothly and with less stress :-)

Looking forward to hearing from you soon.

Cheers,

Stefan

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