Blog

The new age of privacy – total self-control & management

Mon, 07 May 2012 09:59:00 GMT

It's time to turn the Internet industry on its head and take control of our own data. Google has essentially gotten where it is today by copyright piracy of every Webpage it's spiders could get their legs on, and piracy of our intellectual property – the usage data we create as we interact online.

I advocate total self-control and self-management of all our intellectual property, which includes our content and all our usage data – every single click and keystroke – where we decide who uses it and how much we want them to pay us to use it.

We might need to employ newly established agencies to help us manage our valuable intellectual property, but they would be agencies who work for us as individuals and help us control who accesses us with their marketing, who accesses our information, content and data and what price they should pay us to use what we create.

The current paradigm allows piracy offences in orders of magnitude greater than the piracy the general public is accused of perpetrating against the record and movie industries.

Until that changes, along with new citizen-focused laws designed to protect us from such blatant piracy, I suggest keeping as much of your own content as you can on your own hard-drives or servers, under your own protection and control. Or at least get yourself a great publishing deal!

Activities & Benefits of Online PR

Sun, 01 Apr 2012 10:03:00 GMT

The Internet is increasingly becoming the predominant place for marketing and public relations (PR) to be conducted.

In the networked world, everything is in the public space, so everything is publicity – good and bad. The role of Online PR is to maximise positive publicity, minimise negative publicity, create a buzz and set up a business to attract interest from journalists, bloggers and ordinary Internet users.

Here is a great video about Online PR http://www.youtube.com/watch?v=FOzylUcfUeQ

Online Public Relations (Online PR) activities can involve:

Blogging
Activity in discussion boards
Responding to negative comments and resolving issues
Digital press releases
News announcements on your Website
Utilising online PR news wire services
Writing articles
Search Engine Optimisation
Developing online networks
Posting information on social media Websites
Direct contact with journalists and bloggers
Running competitions
Initiating discussions and calling for responses to polls, surveys, articles or interviews
Re-posting links
Documenting all publicity received as news announcements and links on your Website

Benefits of Online PR:

 Generate publicity for your business, on- and off-line
Build brand awareness
Build your reputation
Counteract any negativity about your business
Increase traffic to your Website
Establish yourself as an expert in your field
Grow your business

Online PR is an exciting area of work, because the Web is constantly changing and evolving, with new opportunities and channels opening up all the time. Traditional PR is still valid, but anyone who ignores or underestimates the value of the new media landscape does so at their own expense.

eCommerce and Online Shops

Sun, 01 Apr 2012 09:54:00 GMT

Do you want to sell something online? Accept payments from customers and clients? Operate an online store selling a range of products? Welcome to the world of eCommerce.

Online shopping is a booming business – just think of eBay, Amazon and the hundreds of sites, big and small, that we all visit or know about.

There is a misconception that setting up an online shop is easy – mostly perpetuated by the companies who want you to use their shopping cart software. Sure some software is relatively easy to set up, but an eCommerce project is a lot more than just the shopping cart. Just like a real shop, there are countless considerations:

Domain name
Design and branding
Layout
Catalogue
Features
Currency
Payment methods
Payment gateways
Security
Hosting
Choice of software
Policies surrounding such things as refunds, privacy and delivery
Suppliers and stock
Quality control
Order fulfilment and processing
Website updating and maintenance
Customer relationship management
Marketing the business
Competitiveness and size of your market
Overall traffic levels of people searching for your type of product
Copy writing
Photography
Postage and delivery
And many more aspects too numerous to list.

Cyrius has been responsible for setting up a number of successful online stores, so we know everything that is involved. To get your online shop up and running, you need to work with a company who can guide you, advise you and manage the entire production process to ensure it is a success.

What we do:

Full assessment of your needs and goals
Research your market
Determine the right solution and budget
Design the Website
Produce the Website
Market the Website
Provide ongoing consultation on every aspect of the project and your business, to ensure your plans are realised

To get your eCommerce project up and running, or to rescue a project that has run in to trouble because it was not managed professionally from the beginning, contact us.

I'm Feb-Fasting facebook

Sun, 01 Apr 2012 09:38:00 GMT

There is a great campaign every February called "Feb-Fast", encouraging Australians to give up alcohol completely for one month. Clearly it was inspired by someone who no doubt went a bit overboard during the silly season and thought it best to go into self-imposed rehab for a month. They can't have been alone in their thinking, because Feb-Fast is now a very successful yearly charity drive. Click here for the Website and see for yourself. They have celebrity ambassadors, a leader board of fundraisers and plenty of corporate sponsors – not a bad Website either!

I didn't drink too much over the silly season, but I did indulge in facebook way too much! In my down-time, my facebook up-time was ramped up beyond acceptable levels. This is partly due to the fact that, well, almost everyone I know is on there, so I thought I could hardly avoid going there if I want to stay in touch. It is also because I was involved in a few creative projects and so I figured it was the best way to hook up with my collaborators. I am not so sure now...

Using facebook to network and collaborate is not that efficient. If you have built up too many ‘friends’, as I have done, you end up with an overwhelming stream of distracting posts ranging from fascinating videos and links to ridiculous images people really should have thought twice about before posting and way too many photos of dinner plates full of food. On top of all that, there is a constant flow of alerts, not to mention chat requests, responses to old posts I had made and a never ending raft of facebook changes that I end up having to stay informed about.

In the end, the productivity I thought I was getting involved with became about 10% of the total time I was spending on there.

Remember, facebook, although it looks like it was set up for us to use, really exists for the benefit of the owners of the site. Their policies and how the site develops is primarily driven by how they might maximise profits while not appearing to be pushing their luck with their audience. This is why there have been so many controversies over the years. What is good for us may not be good for them and vice versa. In the end, public opinion might stop them getting carried away, but since they have so much control, they will always win (unless, of course, another site or another platform takes off).

Perhaps by taking a month off facebook, I might spend some time contemplating this. Where is the Web going? What is wrong with the way it works and how might it function better and more in line with the public good, rather than for the benefit of a select few?

Besides these grand questions, I just reckon it might be a good idea to give it a rest and find out what life is like without social media for a month. Who knows what might happen with all that new found spare time?

Last year. …and the year ahead.

Mon, 07 May 2012 10:57:00 GMT

Well, the fireworks have all exploded, the champagne has stopped flowing and the sun has risen on 2012. Pope Gregory XIII introduced our calendar in 1582 after making a few allowances for discrepancies around the fact that an Earth year does not divide exactly into a precise number of whole days. With a few adjustments here and there, the years have been pretty much ticking over like clockwork ever since.

Regardless of the religious and ceremonial significance of various calendar dates, one year more than anything is a complete cycle of seasons, with New Year being near enough to the summer solstice for us southerners. 10 days either way doesn’t seem to stop us from reflecting back on the last 365 days it took to bring us back to where we started, facing the sun in the summer heat, enjoying some time off work, assessing the year that was and looking forward to another one.

2011 was a dynamic and exciting year at Cyrius Media Group. It was also a year of consolidation, housekeeping and rationalisation, clearing a path for the future. We had some significant achievements, challenges, hard work and a lot of fun.

Perhaps our two biggest achievements for the year were the launches of both the public Website and internal staff intranet (which they call their InfoNet) for the City of Ryde Council. The public site was a huge collaborative effort between Council staff in various departments, including IT, Community Life and Records Management, the graphic design team at Spoonful Design (http://www.spoonfuldesign.com.au/), and our own people at Cyrius, particularly our senior Web programmer, Shawn Drew. Council uses a Document Management System called TRIM, with an attached Web Content Management System called WCM. XSLT is the language that WCM speaks and Shawn did a magnificent job in adding to his multilingual capabilities.

The Website is a huge part of Council’s communication and information delivery and customer service strategy – not to mention branding, event promotion and community relations – so there was a great deal to be asked of the system. After much planning on the Council’s part, collaboration with the CMS developer and all the stakeholders, the site launched in June 2011.

Within days of the public Website launching, all hands were on deck to revamp the staff Intranet to the same standard, using the same system. This project brought in more departments, including communications and customer service. The InfoNet is an integral part of internal information management and facilitates access to documents and information that staff needs to deliver to the public. The launch of the InfoNet was planned for the staff ‘Celebrate Success’ day. We certainly all celebrated success when it went live that day!

2012 begins with the commencement of third in the trilogy – the City of Ryde Councillor Portal. We are very much looking forward to bringing that in line with the other two city assets.

While all this Council work was being undertaken, we had a few other irons in the fire. Throughout the year we launched about 6 other Websites and revamped or maintained many more.

The year ahead is certainly charged with both promise and uncertainty as we all participate in the great global experiment called modern civilization, enhanced with the Internet. As we have seen recently, the Web challenges many nations to reform their politics and it challenges many others to collaborate on solving some of the big problems the world faces as population outstrips resource availability and financial systems feel the strain of having been set up before the world became so switched on.

Cyrius believes that the best thing that we can do is engage both locally and globally. Global engagement means sharing the best ideas and best practice – ‘Ideas Worth Spreading’, as the TED Conference says – and local engagement means putting those ideas into practice on a level that is achievable. Cities are the new unit of civilization, as our creative director discovered at the 2011 Asia Pacific Cities Summit in Brisbane. They are small enough to be quantifiable, flexible enough to be able to adopt innovative solutions and approaches and with more and more of the world’s population living in more and more cities, once an idea is tried and proven in one city, it is easy to implement in every other city. Sites like www.citymart.com and www.mindmixer.com are just the kind of catalysts for such change.

It’s an exciting time for anyone participating in the process and we are very much looking forward to doing what we can to help push things along.

Happy New Year!!

Social Media Quick Tips

Mon, 07 May 2012 11:01:00 GMT

Here are a few quick tips to get your social media happening.

Customise your Account
Sites like YouTube, Twitter and Facebook all provide some level of control for users to customise their pages. Make use of all available features, such as background image, avatar, colour scheme, titles & descriptions, applications, etc., to ensure you are optimising the service's features and branding it as much as possible.

Link your Accounts
Most social media sites allow you to link your various accounts to each other in various ways. So, for example, you can post comments on Facebook and they will instantly appear on your Twitter account. The more connected your accounts are, the easier they are to manage and the less work you need to do.

Keep in mind, however, that different social media sites have different formats and often different types of audiences, so don't rely exclusively on linked accounts. Make sure you take the time to work each account separately and treat your audience according to the format and style of your presence. Twitter, for example, has limited space in which to post, while Facebook is more flexible. Simply posting all your Tweets on Facebook is not going to cut it. Assess the appropriateness of each post according to its relevance and suitability for the medium. Linking accounts is great for quick posts for cool links, quick one liners or alerting people to a new video you just posted, but not so good for ongoing conversations and contextual topics.

Follow & Friend Popular Opinion Leaders who Complement your Business
This must be done carefully and sparingly, but you can build personal relationships with highly influential people by engaging them in conversation, commenting on their posts and joining their other followers in conversation. If you can build strong ties, then you will get a flow-on effect to your own account and increase the possibility of influential people mentioning you, raising your profile and credibility.

Use YouTube More
People often forget about just how powerful YouTube is, with so much hype surrounding Twitter & Facebook these days. YouTube is owned by Google and as such, has a very strong presence in search results as well as using Google's searching and indexing algorithms to rank and filter YouTube videos and channels. YouTube is highly evolved as a service with many fantastic features, such as 'Insights' with valuable real stats to measure the success of your strategies. YouTube has many networking tools, like subscribers, tagging, linking and friends, to build a vibrant community around your content. On top of all of this, YouTube is an easy way to embed videos on your Website and for others to do the same.

Be Consistent and Keep it Interesting
This can be challenging, but is the essential ingredient to any successful social media strategy. You need to develop a habit of posting regularly and developing your style and content as much as possible. Experiment with what generates a response. Telling people what you are having for dinner is probably not going to work as well as asking a relevant and interesting, or controversial question about your topic of interest or your particular industry.

Formulate a Strategy
Don't just do random posts here and there – turn your social media activity into a formalised and disciplined business activity. Set aside time or hire someone on a regular basis, to manage your social media assets. Keep track of all your logins and passwords, diarise upcoming milestone dates to run specific campaigns leading up to an event, launch or sale. Determine which key words you might like to use to enhance your search engine ranking, then use those words in your posts and on your own Website. If you want to use social media for your business, you need to treat it as a business activity... BUT

Don't Try To Sell Too Hard
Social media is great for business, but it is social media. No one likes spammers, annoying salesmen and shameless self-promoters. While it is acceptable to post promotions and advertising on your own company channel, it is not so cool to go around posting comments on everyone else's channels to check out your Webpage and buy your stuff. Social media is about one-on-one relationships, so you need to focus on building those, rather than thinking it is some kind of free-for-all advertising medium. The businesses who build trust, share knowledge, help people and make friends online can do very well indeed.

Monitor and Analyse Your Strategy
There are many tools available, including Google Analytics, TweetStats and countless other free and paid services to track your accounts. Treat your social media like any other marketing strategy, that needs to be measured, costed and valued to see if it is worth it for the ROI. The more information you can gather, the more efficient and targeted you can become as you see what activities and sites drive the most traffic and sales, what key words and phrases are getting you great traffic and how your strategy is trending and evolving over time.

Don't Forget Your Website
Social media can be all you need to build your business, but your Website is the ultimate location for your customers. There is no point getting people all excited about your business on Facebook, then losing them all when they hit your Website and find something that is not professional or up-to-date. Websites drive traffic to social media, with 'Like' buttons and Google's '+1' too. You don't own or fully control social media sites, but you do have full control over your own Website. Make sure you maintain a site that is rich with information, including your social media feeds, and clearly communicates your expertise, professionalism and how much you care for your customers.

Social Media can play a significant role in your business activities these days. Taking it seriously and engaging with a professional and considered approach will ensure that you make the most of the networking opportunities that abound.

How to become an Opinion Leader

Tue, 20 Sep 2011 06:06:00 GMT

Here is a link to an article which gives 10 ways to boost your online reputation. We advise just these kinds of strategies to our clients, especially the ones with a specific goal to build their reputation.

http://mashable.com/2011/02/16/become-online-influencer/

It takes time, but if you plant enough of the right kind of seeds, you will generate the desired effect, especially if you are operating in a niche market.

The Hazards of 'Black Hat' SEO

Tue, 20 Sep 2011 05:53:00 GMT

An article from the New York Times about the experiences of JC Penny and their rather embarrassing foray into questionable Search Engine Optimisation practices.

It highlights the rather contradictory issues surrounding Google, including how their search engine works, how their Pay-Per-Click adverts and client relationships create a grey area for organic SEO and make you wonder in general about Google's overall quality and survivability in a world where everyone is desperate to be number 1. Spamming Google is obviously bad, but somehow if you are paying for it, filling the Internet with adverts is somehow acceptable.

Quality content is what it should be all about, but with bottomless pockets, what is to prevent the links we follow being controlled almost exclusively by big business and cosy relationships between them and the Search Engine giants?

Go to the New York Times article...

Your comments are most welcome.

2011 – The Year of the...?

Tue, 20 Sep 2011 06:07:00 GMT

Welcome back to work everyone! We hope you had a great time over the silly season and the typically laid-back and relaxing January that follows. Some people only managed a few days off, before getting stuck straight back into things in early January (usually tying up those pesky pre-Christmas loose ends). The Australian tradition has always been that the year doesn’t really officially begin until we have all had a big barbecue on Australia Day!

So here we are, February 2011. How are those New Year's resolutions holding up? What about the big plans and schemes you hope to unfold as the year rolls out? If you live in Queensland or Victoria, many of those plans might have been literally washed away – or perhaps the floods and other extreme weather have inspired you to commit even more strongly to your stated goals and ambitions, despite the setbacks.

Are you ready to start 2011? Any projects in mind? New Website? Revamp the old Website? Marketing your business in a new way? Whatever you have in mind, start early... because you know things always take longer than you expect. Have you put a plan together? A to-do list, or mind-map? What about considering the resources you might need, both in terms of budgets and materials, but also time and support from associates and suppliers? From our experience, it is highly likely that you might be in need of a little support from someone who might have been on the journey that you are planning on embarking on. We can help you sort out all your plans and ideas and start getting it into gear.

Here at Cyrius, we had a very interesting year last year, in our little Web design world, here in Sydney. We took on some exciting and challenging projects, new clients and even managed to completely re-design and re-launch our own Website. 2011 looks to be the year where all that ground work last year might well have been preparing us for take-off. We also scaled back in a few areas to make ourselves more flight-ready, allowing a few projects to be passed on to some of our associates, so that we could really concentrate on the ones we are passionate about. Perhaps this is what you are planning on doing. De-cluttering and simplifying, so you can really focus on what you want to do. What better time to do this than right now, freshly into a new year and full of motivation!

Here's to the year ahead!

Has Facebook killed Web design?

Tue, 20 Sep 2011 06:08:00 GMT

By Stefan Sojka

The meteoric rise of Facebook into the frontal lobes of the Internet may have killed the whole concept of Website design. It is interesting to note how much more popular FaceBook has become than MySpace, when MySpace promised so much more flexibility with design and customisation of your MySpace page.

FaceBook's Web design is essentially as plain and boring as you can get, yet nobody seems to mind or complain. Why?

My guess is that it is because most people are not Website designers. If you give them the tools to customise their Web page design, chances are they will make it look horrible. Flashing stars, fireworks and clashing primary colours abound on MySpace Web page designs. FaceBook's approach is to focus exclusively on the content; text, images, links and actions all done within the same boring desiign framework.

From a social networking point of view, this makes a lot of sense. It keeps Facebook clean and user-friendly and basically prevents anyone from ruining it. But do we really want an Internet with no design? Of course not. That's like saying all movies should be video versions of stage plays, or all food ought to fulfill basic nutritional needs and that's all. Design is a fundamental faculty of human experience and evolution.

One must keep something in mind when it comes to Facebook's design/brand – it is Facebook's, not the members'. They own the site, they profit from it – it suits them to have it the way it is and it works for them. If they ever change it, it will be because they believe it will be more profitable to do so, not because they they think it will be cool to have more design flexibility for their users. If they keep it, it will be for the exact same reason – it is more profitable to keep it that way.

Even though Facebook might be huge right now, it is not the entire Internet. It is not the answer to all the world's problems. It doesn't fulfill every human need. It is a Website where people can post content, designed to maximise profits for Facebook.

The rest of the world, the non-Facebook world – you know; businesses, community organisations, individuals, social networks, associations and Websites – still exist, still have a future and are still quietly working away on their missions, goals and objectives. Those objectives are most likely very different from Facebook's. They may be to make the world a better place, not to rule the world. They may be to make just enough money to have a good life, not to become the richest man in history. They may be to have just enough members that each member feels an equal part of the entity, not just one of a billion 'users' feeding a marketing machine. For them, design might still play a very important role. Specialist Websites, special interest groups, small businesses, international organisations and media outlets all continue to require appropriately and artistically designed Websites. Sure, they may all end up posting their links on the bland mass social media outlets, but they are links to the rest of the Web – the exciting, organic, ever-changing Internet, where ideas abound and new paradigms are created on a daily basis. Facebook has killed Website design at Facebook, but click on any link that anyone posts on their news feed and you will discover a Web that is alive and well.

Maths & programming go hand-in-hand

Tue, 20 Sep 2011 06:08:00 GMT

By Stefan Sojka

I just read this article about the Physics of Angry Birds in Wired Magazine on-line: http://www.wired.com/wiredscience/2010/10/physics-of-angry-birds/ It made me think about how such 'simple' looking games are programmed and the maths and geometry built in...

Programming is generally fairly unmathematical – sure, it may seem like a similar type of activity that similar types of people might perform, but without the maths component, programming is quite limited to instructions and functions devoid of physical behaviours – motion, shape and change over time...

The better a programmer understands maths as well as programming, the better the motion is going to be, which is why a lot of programs and games seem to have rather clunky motion... the programmer simply wasn't that good at maths.

Any good coder ought to have a pretty good maths qualification to complement their programming abilities. Ask for their resume. Look for the evidence of mathematical genius. :-) We have used a couple of maths genius coders over the years – and it makes a huge difference to how their finished work turns out. Everything is smoother, and their ability to get things done is far better than programmers who only learned programming code.

Most animation and video programs, such as Adobe After Effects or Flash have the ability to key in mathematical formulas, outside of their standard presets (which are largely mathematical in foundation as well). Anyone who knows how to get in and tweak the formulas is going to have a whole new level of control and ability to perform what you might require.

Programming is powerful, but throw in some pure maths and you make magic happen.

Programming copyright and intellectual property

Tue, 20 Sep 2011 06:10:00 GMT

By Stefan Sojka

There is often a grey area surrounding computer programming as to who owns the rights to any intellectual property involved. Before you enter into any Web development project, make sure you and the Web developer are very clear about the rights surrounding the project.

Some programming is provided with a limited single-use licence, since the code itself is owned by the programmers or the company the programmer works for. Some programming may be owned by you, if you enter into the development under that arrangement – that you will have complete ownership and full rights to the code and any intellectual property.

Sometimes it becomes a legal and ethical minefield, because, while you may own the rights to the business process you are asking a programmer to develop, you may still not own their code. This makes it very difficult if you want to take your business elsewhere.

Don't forget also that any Website or computer application depends on a whole range of third party software to run, such as server software, operating system, security software, firewalls and many other products. Almost always your application will be dependent on all these tools to operate and you will be leasing, sub-leasing them or perhaps taking advantage of open source products. Either way, you will not be in full control nor have full ownership of the entire ecosystem of products and services that you will be depending on. Much like you might own a car but depend on roads, traffic lights and street signs to get around, owning or using a computer program puts you inside a much larger infrastructure that you can't always control, much as you would like to think you can.

In all matters of this nature, we recommend consulting a lawyer before taking any action. As part of our digital media and technical consulting process, we can provide you with the range of considerations you need to be aware of.

Internet copyright law is still very much an evolving topic, so it is very helpful to have an experienced company working with you to highlight any issues that could potentially arise.

Outsourcing programming overseas? Think twice first.

Tue, 20 Sep 2011 06:10:00 GMT

By Stefan Sojka

While it is common knowledge that many people use overseas companies to take on programming jobs, due to the lower wages and costs, what they often forget are the issues that may arise:

Communication barriers may exist, not just with language, but with time zones and different business practices or standards
Sometimes a local ‘agent’ might take on a job, then outsource it overseas without the client knowing or having much say in it. Then, when the project hits a stumbling block, things can get very difficult, even to the point of the agent losing control and the project failing completely
It can be difficult to deal with any disputes or legal issues, since the outsourced company may operate under different national laws. The channels of resolution that we are very fortunate to have in Australia may not be available
It can happen that the overseas company may quote very low to get a job and then introduce all kinds of additional costs as the project unfolds, once they know you are powerless to take the project elsewhere
Projects can be developed with proprietary code that you don’t own and can’t take elsewhere, so you are stuck with the development company no matter how badly the project turns out
It might be difficult to get even the basic specifications of the job right, if you are not able to meet with the programming team in person to work it all out.

If you are considering outsourcing overseas, keep the above points in mind. In the end it might be cheaper to pay higher local rates in order to guarantee that the job is done right first time, with peace of mind, the security of knowing you can deal directly with the company involved and the protection of our strong local laws, regulations and insurance.

If you want to take advantage of the many benefits of outsourcing programming overseas, it is often advisable to go through a local contact or company with an overseas office where the work is done. This way you may pay a bit of a premium to cover the local costs of managing the project, but because you are engaging a local company, you will have more protection for fair trading, a local person to deal with and the extra confidence of working with a company that you have a better chance of assessing and determining their credibility and credentials. Just be sure to do your homework before getting started.

It can work out very well indeed, so long as you are prepared and aware of the risks.

Stefan answers a few questions about Social Media marketing

Tue, 20 Sep 2011 06:11:00 GMT

By Stefan Sojka

The following questions were sent via email to a range of digital media consultants, Stefan included, for an article about social media marketing in NETT magazine. The answers were combined and edited to create the article, which took the form of a round-table discussion. Here are Stefan's un-edited responses, as sent via email:

1. Across different companies, there’s a wide range of people responsible for social media marketing, such as PR firms, marketing departments, IT departments, executives, HR departments, ad agencies or even the receptionist who has a lot of friends on Facebook. Who do you think should be in charge of social media marketing, and why?

Social media marketing must originate at the executive level, with the formulation of policy and guidelines founded on a deep understanding of the medium. The traditional boundaries between personal and corporate communications do not exist and you will never control every single posting on every Website by every staff member, customer and potential customer. Accepting this as the fundamental ‘Rule #1’ might force you to rethink your policies and guidelines considerably.

In a way, no-one is in charge of social media marketing – it’s a bit like the mechanical bull at the local pub that everyone is taking turns having a ride on. The complaints department should go first, then customer support. If customer complaints and issues are dealt with swiftly and comprehensively and a company posts as much helpful information as possible on-line, your ride will probably last a lot longer than the company spruiker.

In the end it will be a complex mix of players that will affect your social media marketing, from opinion leaders you’ve never heard of (who might already be working for you without you knowing) to the professional PR firm whose role it is to find out what is going on out there, make recommendations and orchestrate a diverse range of strategies, to be undertaken by whoever suits the role. This is a world of networks, Google searches, videos, blog posts and comments. You have to be active across all of it, with as much honesty and integrity that you can muster.

2. Should managers try to control what their staff say on social networks? Should they allow them to access social networks during work hours?

You can’t control it, and you can’t ever expect to – the more you try, the more it will probably backfire. However, employees need to realise that their own behaviour can easily backfire, too. What is a potential employer going to think if she/he reads what you are writing about your current boss? What managers can do is encourage good communication skills, positive attitudes and lead by example. What you give is what you get. The more enlightened and constructive your social media contributions, regardless of what people say back, the better off you and your business will be. You can build a successful business and a big following online, simply by blogging helpful, educational, informative material.

Access during work hours is controversial. I allow it in my office, but I remind my staff how easily distracting and time-consuming it can be – and I also make sure I keep them so busy that they don’t have much time! Chat is a nice relief in between work tasks and some of my team use it to source instant professional advice from their learned friends. However, blogging, FaceBook and YouTube can become full-time occupations on their own. There is a never-ending stream of material to view, read and respond to, so it is generally best left to after hours.

3. Do you think it’s acceptable to use the following techniques – and why?
a) ‘Trusted avatars’ – pretending to be a real person not affiliated with a company to spruik that company’s products/services

This can work, but is quite risky, since it is difficult to do well. I would rather be up front, make connections with integrity and hope for positive responses than get caught out and end up the victim of a humiliating public ‘outing’ campaign in a popular forum.

In small business, I think it is quite reasonable to participate in any conversation and admit that you own a business – it’s usually the first question anyone asks me – “What do you do?” That is if they don’t already know, because they can read my profile. So long as I can maintain a conversation that doesn’t always revert to me offering special discounts on selected products if they buy before the end of the month, most people will accept that I am a business person and be okay with that. If they want to do business with me, they will ask. There is no need to pretend.

b) ‘Seeding conversations’ – posing questions about a product and then answering the question using trusted avatars or sock puppets

This depends on the context, but this can work. Kevin Rudd does this very well – he loves posing questions and answering them himself! There would only be certain situations on-line where it would not appear contrived. You can always point people to your Website's FAQ page. Better to engage real people to ask real questions and provide genuine answers. This can also backfire, if it looks and sounds like you have brought a ‘plant’ into the audience with you. You might both get outed. Larger companies can get away with this more, because it is more believable that many people would be out there asking and answering questions about their products. Still, the answer should come from a genuine employee, like someone from customer support who identifies themselves and has a genuine reason for being in the conversation. Seek out relevant existing conversations and blogs and participate as a genuine contributor.

c) Buying lists of ‘friends’ on social networks

We have done this in the past for clients with mixed results. If the ’friends’ are sourced with a high likelihood of actually being interested in your products or services, it can work well, as you may get a proportion of them remaining friends and responding positively. Chances are, however, that most of these kinds of ’friends’ are scammers and spammers anyway, looking for overnight Internet stardom by collecting thousands of random followers. You might just end up wasting a lot of time trawling through all their spammy posts when you could be concentrating on your own valuable communications with a genuine audience. Collect friends by all means, but be careful which circles you mix in – just like in the real world.

4. If you’re marketing a product, how do you introduce yourself into someone else’s conversation? How should you declare your interest when you do?

I see two ways of achieving this. The first is to ensure your profile/avatar information is honestly and accurately filled out. That way, anyone can immediately click on it and discover what you are all about. The second way is to bring it up at whatever time is appropriate, either by mentioning it in your post, or by answering truthfully when asked. Be prepared, however, that the other person may then go off and Google you. Also make sure that whatever you said prior to your self-interest being declared will not harm your reputation or credibility, once your identity is revealed.

Web design Sydney: Search Engine Optimisation (SEO) for our Website company – might help you too.

Tue, 20 Sep 2011 06:11:00 GMT

By Stefan Sojka

This blog is about how you can boost your keyword search ranking in Google. It is also actually helping to boost ranking of this Website at the same time as it is telling you!

Blogging is a great way to add content to your Website – good, relevant, helpful content. Search engines like to index more content on a Website, as it helps determine if your site is better than the next one and so should be higher up the ranks for the certain keywords your site or blog might be about.

Since I want to get found for, say, 'Website design Sydney', or 'Web design Sydney', it makes sense that I should blog about this topic and related topics. It is an opportunity to tell people what you know about your business and your industry, which in turn lets people see that you are knowledgable and authoritative, and helps Google and other search engines index you better.

The best way to do this is to make sure that your blogs are topical and relevant – so this blog posting is about how to get better ranking in Google – by writing blogs! It’s ironic, but by blogging about Search Engine Optimisation (SEO) for ‘Website design Sydney’, I am informing my readers and boosting search engine ranking at the same time.

So, like your blog, which will be all about your business, the posts in this blog covers many topics related to Web development, Internet marketing, business Websites, Internet culture, marketing tips and technical advice. All of these add content and information, and help Google decide that this site is worth putting up the list a little more – in other words, is worth visiting.

If you do it right, chances are that other Websites will start linking to your blog articles. This further increases your on-line footprint and lifts you higher up the listings. It also boosts the overall quality of your industry’s presence on-line – because someone like you has taken the time to write something helpful and informative for your fellow industry members and customers.

Blogging is a great way to communicate and is also a really good way to add value to your Website in more ways than one. Information, advice, expertise, link-building, search engine ranking – everything is given a little boost every time you post a blog.

Happy blogging, and if you are based in Sydney and are looking for a Web developer who understands Website marketing and internet business, give us a call. :-)