The Internet is increasingly becoming the predominant place for marketing and public relations (PR) to be conducted.
In the networked world, everything is in the public space, so everything is publicity – good and bad. The role of Online PR is to maximise positive publicity, minimise negative publicity, create a buzz and set up a business to attract interest from journalists, bloggers and ordinary Internet users.
Here is a great video about Online PR http://www.youtube.com/watch?v=FOzylUcfUeQ
Online Public Relations (Online PR) activities can involve:
- Blogging
- Activity in discussion boards
- Responding to negative comments and resolving issues
- Digital press releases
- News announcements on your Website
- Utilising online PR news wire services
- Writing articles
- Search Engine Optimisation
- Developing online networks
- Posting information on social media Websites
- Direct contact with journalists and bloggers
- Running competitions
- Initiating discussions and calling for responses to polls, surveys, articles or interviews
- Re-posting links
- Documenting all publicity received as news announcements and links on your Website
Benefits of Online PR:
- Generate publicity for your business, on- and off-line
- Build brand awareness
- Build your reputation
- Counteract any negativity about your business
- Increase traffic to your Website
- Establish yourself as an expert in your field
- Grow your business
Online PR is an exciting area of work, because the Web is constantly changing and evolving, with new opportunities and channels opening up all the time. Traditional PR is still valid, but anyone who ignores or underestimates the value of the new media landscape does so at their own expense.
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